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Ammar Arif Siddiqui, Senior Product Manager & AI Builder

Ammar Arifavibecalled.dev

avibecalled.dev

Founder.

0108

2026 to presentKuala Lumpur, Malaysia

I’m not just vibecoding

I’m redefining product management in the AI era

Slide 1 of 8: avibecalled.dev, Founder

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Portrait of Ammar Arif Siddiqui

Ammar Arif Siddiqui

Senior Product Manager & AI Builder

AI-native product manager based in Kuala Lumpur with ~7 years of product experience and 12+ years of total work experience. Deep background leading high-revenue e-commerce and SaaS platforms, where I’ve led cross-functional teams and shipped from discovery through production. Portfolio consists of procurement, B2B and B2C marketplaces spanning numerous industries and use cases. Currently upskilling in technical and design skills while utilising cutting edge AI technologies, learning how to design, build, rapidly prototype and iterate independently across stacks.

AI-optimised engineering, product, and design stack

Product & Design
  • Claude
  • Wispr Flow
  • BigQuery
  • Miro
  • Figma
  • Canva
  • Jira
  • Notion
  • Lark
AI & LLM
  • Claude Code
  • Codex
  • ChatGPT
  • Kimi
  • DeepSeek
  • Cursor AI
  • GrokBot
  • Zed ACP
  • VS Code
Languages
  • JavaScript
  • TypeScript
  • HTML5
  • CSS3
  • Python
  • C
  • C++
  • C#
  • PHP
Frontend & CMS
  • Next.js
  • React
  • Vite
  • Astro
  • Payload
  • Sanity
  • Drupal
  • Nuxt
  • Vue
Backend, DB & DevOps
  • PostgreSQL
  • MySQL
  • MongoDB
  • Supabase
  • Neon
  • Laravel
  • Docker
  • Git
  • GitHub
Hosting, API & Platform
  • Vercel
  • Netlify
  • Cloudflare
  • Railway
  • GraphQL
  • Coolify
  • SAP
  • Shopify
  • AWS

Professional experience

2026 to present

avibecalled.dev · Founder

Kuala Lumpur, Malaysia

  • Secured 2 paying clients in 3 months: a booking website for Taskmentum, an Amazon FBA agency, and a CMS website for AIExecHub.
  • Vibing through personal projects.
  • Developing a card-collecting battle video game in the Unity engine: 200+ playable characters designed, gameplay in testing.
2025 to present

Alpinia Enterprises Ltd · Product Consultant, Information Technology

Remote (Malaysia, USA)

  • Booking conversion up 7.52% in the first month of paid ads on Next.js landing pages, with GoHighLevel CRM and GTM/GA tracking set up through LLM prompting.
  • DirePay cryptocurrency gateway shipped with a real-time volatility engine: near-instant settlement into pre-approved stablecoins.
  • Design and social media turnaround cut from 1-3 days to 5 minutes; a Claude harness of 60+ agents and 100+ skills runs the SDLC end-to-end.
2024 to 2025

Borong Sdn Bhd · Senior Product Manager, Enterprise

Kuala Lumpur, Malaysia

  • Petronas@Dropee: RM 252 million GMV in 2024 from 22k orders (+22%), 600+ monthly active users (+8%), AOV RM 11k (+17%).
  • PETRONAS PunchOut Catalog research and features: monthly transactions +29.4%, MAU +12% within six months.
  • Four marketplaces launched for Shell, Anakku and Maybank Islamic, averaging RM 440k+ first-quarter GMV; Borong MVP 2024.
2023 to 2024

FLUX Sdn Bhd · Product Manager

Kuala Lumpur, Malaysia

  • Active subscriptions up ~30%, listings ~55% and monthly deliveries ~45% over the tenure, with 20+ consumer and admin features shipped including a mobile-tablet logistics app.
  • 20+ epics delivered in 9 months running Scrumban, including Help Center and Promotions.
2022 to 2023

Shft Digital Sdn Bhd · Product Manager

Kuala Lumpur, Malaysia

  • RM 750,000 seed round raised on the roadmap, PRDs and investor material produced as first employee.
  • Pivot from 1-to-1 mentorship to a B2B LMS: 9+ modules co-designed with the development vendor, including Dashboard, Scheduling and Course Catalog.
2020 to 2022

ServiceRocket Sdn Bhd · Product Analyst, Apps

Kuala Lumpur, Malaysia

  • Page Approval for Confluence monetised: USD 60k average annual revenue in its first 12 months.
  • Product research for 5 Product Managers and two Hackweek apps launched under ServiceRocket Labs; hired full-time after three months as an intern, then promoted.

Other work experience

2019 – 2020
Maybank Investment Bank · Executive, Risk Management
2018 – 2019
Vole Inc Sdn Bhd · Associate Manager, F&B
2015 – 2018
UConn, Sports and Recreation · Operations Associate
2017
People’s United Bank · Internship
2016
FactSet Research · Internship
2015
Philips · Internship
2014
Standard Chartered Bank · Internship

Courses and certificates

2026
Google UX Design Professional Certificate — Google
2026
Agile Project Management Professional Certificate — Atlassian
2024
Google Project Management Professional Certificate — Google
2023
Google Data Analytics Professional Certificate — Google
2020
Mastering Business Models & Value Propositions — Strategyzer
2019
Certificate in R & Python — 360DigiTMG
2016
Web Development Bootcamp — NEXT Academy Malaysia

Education

2014 – 2018
University of Connecticut — Storrs, CT, USA
B.A. Economics, Minor in Political Science — College of Liberal Arts and Sciences
2004 – 2014
Garden International School — Kuala Lumpur, Malaysia
Primary, Secondary, IGCSE & CIE A-Levels