Ammar Arif Siddiqui, Senior Product Manager & AI Builder
avibecalled.dev
Founder.
2026 to presentKuala Lumpur, Malaysia
I’m not just vibecoding
I’m redefining product management in the AI era
Slide 1 of 8: avibecalled.dev, Founder
Full resume
Ammar Arif Siddiqui
Senior Product Manager & AI Builder
AI-native product manager based in Kuala Lumpur with ~7 years of product experience and 12+ years of total work experience. Deep background leading high-revenue e-commerce and SaaS platforms, where I’ve led cross-functional teams and shipped from discovery through production. Portfolio consists of procurement, B2B and B2C marketplaces spanning numerous industries and use cases. Currently upskilling in technical and design skills while utilising cutting edge AI technologies, learning how to design, build, rapidly prototype and iterate independently across stacks.
- ammarsiddq@gmail.com
- linkedin.com/in/ammarsid (opens in new tab)
- avibecalled.dev (opens in new tab)
- Kuala Lumpur, Malaysia
- Malaysian Permanent Resident (PR)
AI-optimised engineering, product, and design stack
- Product & Design
Claude
Wispr Flow
BigQuery
Miro
Figma
Canva
Jira
Notion
Lark
- AI & LLM
Claude Code
CodexChatGPT
Kimi
DeepSeek
Cursor AI
GrokBot
Zed ACP
VS Code
- Languages
JavaScript
TypeScript
HTML5
CSS3
Python
C
C++
C#PHP
- Frontend & CMS
Next.js
React
Vite
Astro
Payload
Sanity
Drupal
Nuxt
Vue
- Backend, DB & DevOps
PostgreSQLMySQL
MongoDB
Supabase
Neon
Laravel
Docker
Git
GitHub
- Hosting, API & Platform
Vercel
Netlify
Cloudflare
Railway
GraphQL
CoolifySAP
Shopify
AWS
Professional experience
- 2026 to present
avibecalled.dev · Founder
Kuala Lumpur, Malaysia
- Secured 2 paying clients in 3 months: a booking website for Taskmentum, an Amazon FBA agency, and a CMS website for AIExecHub.
- Vibing through personal projects.
- Developing a card-collecting battle video game in the Unity engine: 200+ playable characters designed, gameplay in testing.
- 2025 to present
Alpinia Enterprises Ltd · Product Consultant, Information Technology
Remote (Malaysia, USA)
- Booking conversion up 7.52% in the first month of paid ads on Next.js landing pages, with GoHighLevel CRM and GTM/GA tracking set up through LLM prompting.
- DirePay cryptocurrency gateway shipped with a real-time volatility engine: near-instant settlement into pre-approved stablecoins.
- Design and social media turnaround cut from 1-3 days to 5 minutes; a Claude harness of 60+ agents and 100+ skills runs the SDLC end-to-end.
- 2024 to 2025
Borong Sdn Bhd · Senior Product Manager, Enterprise
Kuala Lumpur, Malaysia
- Petronas@Dropee: RM 252 million GMV in 2024 from 22k orders (+22%), 600+ monthly active users (+8%), AOV RM 11k (+17%).
- PETRONAS PunchOut Catalog research and features: monthly transactions +29.4%, MAU +12% within six months.
- Four marketplaces launched for Shell, Anakku and Maybank Islamic, averaging RM 440k+ first-quarter GMV; Borong MVP 2024.
- 2023 to 2024
FLUX Sdn Bhd · Product Manager
Kuala Lumpur, Malaysia
- Active subscriptions up ~30%, listings ~55% and monthly deliveries ~45% over the tenure, with 20+ consumer and admin features shipped including a mobile-tablet logistics app.
- 20+ epics delivered in 9 months running Scrumban, including Help Center and Promotions.
- 2022 to 2023
Shft Digital Sdn Bhd · Product Manager
Kuala Lumpur, Malaysia
- RM 750,000 seed round raised on the roadmap, PRDs and investor material produced as first employee.
- Pivot from 1-to-1 mentorship to a B2B LMS: 9+ modules co-designed with the development vendor, including Dashboard, Scheduling and Course Catalog.
- 2020 to 2022
ServiceRocket Sdn Bhd · Product Analyst, Apps
Kuala Lumpur, Malaysia
- Page Approval for Confluence monetised: USD 60k average annual revenue in its first 12 months.
- Product research for 5 Product Managers and two Hackweek apps launched under ServiceRocket Labs; hired full-time after three months as an intern, then promoted.
Other work experience
- 2019 – 2020
- Maybank Investment Bank · Executive, Risk Management
- 2018 – 2019
- Vole Inc Sdn Bhd · Associate Manager, F&B
- 2015 – 2018
- UConn, Sports and Recreation · Operations Associate
- 2017
- People’s United Bank · Internship
- 2016
- FactSet Research · Internship
- 2015
- Philips · Internship
- 2014
- Standard Chartered Bank · Internship
Courses and certificates
- 2026
- Google UX Design Professional Certificate — Google
- 2026
- Agile Project Management Professional Certificate — Atlassian
- 2024
- Google Project Management Professional Certificate — Google
- 2023
- Google Data Analytics Professional Certificate — Google
- 2020
- Mastering Business Models & Value Propositions — Strategyzer
- 2019
- Certificate in R & Python — 360DigiTMG
- 2016
- Web Development Bootcamp — NEXT Academy Malaysia
Education
- 2014 – 2018
- University of Connecticut — Storrs, CT, USA
B.A. Economics, Minor in Political Science — College of Liberal Arts and Sciences - 2004 – 2014
- Garden International School — Kuala Lumpur, Malaysia
Primary, Secondary, IGCSE & CIE A-Levels
